The Whitbread Award
After the Booker, the Whitbread is arguably the most important literary award in Britain. The beer company that has lent its name to the award since 1971 is pulling out of the award. A new sponsor is sought. The short-list includes has pulled out of one of the literary world's most prestigious prizes which it had sponsored since 1971. Each winner walks away with 5,000 pounds sterling.
A new sponsor is being sought, and the short-list of new sponsors in line to take over from Whitbread include: Premier Travel Inn, Brewers Fayre, Beefeater, Costa, T.G.I. Friday's and David Lloyd Leisure, and a strategic investment in Pizza Hut (UK).
Winning a Pizza Hut (with extra cheese) Award for Best Novel may be on the horizon. Home delivery included.