• Christopher G. Moore

The Risk of Infidelity Index

The Grove Press trade paperback edition of The Risk of Infidelity Index came out a few weeks ago. You can still marked down copies of the hardback editions on Barnes & Noble. The heavily discounted copies ($4.98) of Risk were ranked 833 on Barnes & Nobel website on 3rd February. One of the good things to happen to a book that has been released in paperback is there is a second chance for reviews in the few remaining review columns in major American newspapers.

This good fortune has been happening with the trade paperback edition of The Risk of Infidelity Index.

The San Francisco Chronicle on February1, 2009 observed, “Think Dashiell Hammett in Bangkok. A hard-boiled, street-smart, often hilarious pursuit of a double murderer.”

The New York Times on February 1, 2009 said, “This flashy private-eye mystery introduces American readers to Vincent Calvino, who works in Bangkok for expat wives who want proof of their husbands’ infidelity. Then he investigates the murder of a man who tried to expose a case of drug piracy that could bring down the government.”

Do reviews in the print media make a difference? The answer is a definite yes. Such reviews make a substantial difference in sales. The Amazon ranking shot up to 3,000 from about 300,000 before the New York Times recommendation appeared.

Having a book noticed should come as no surprise as making an impact on sales.. Readers who missed the hardback edition the first time around become aware of the book for a start. The trade paperback edition is cheaper. Words of praise about a book still provide readers with confidence to take their own risk in buying a book by an author they don’t know.

Readers still trust that the books recommended in newspapers like The San Francisco Chronicle and The New York Times will deliver a great read.

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